Behind the scenes with Bookouture Publicity Manager – Kim Nash

 

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Kim Nash is Publicity and Social Media Manager for fast-growing publishers, Bookouture. An impressive title, but what does it actually mean? As I writer I’m eager for a glimpse behind the scenes and super busy Kim was happy to answer my questions.

 

Kim, when Bookouture takes on a new author at what stage of the process do you get involved?

An interesting question and lots of answers! Some authors that we have taken on have come to Bookouture because I have introduced them. I’ve read their work and loved it and passed it on to the editorial team for them to make a decision. Some we’ve taken on and some we haven’t.

That must be fabulous to play an active part in making someone’s dream come true.

It is and sometimes the editorial team get a book that they ask us all to read for our feedback. This is really exciting!

So an author signs a book deal. What happens next?

When we decide to take an author on, I introduce myself and we ask them to fill in a questionnaire so that we can learn more about them and look at potential PR opportunities. I try as well to have a skype call with the authors quite early on, so that they understand the process of how I work and when some of the things that I do happen.

Running up to pre-release, how do you get the book out there?

I share the cover reveals on social media which I love doing. It’s so exciting listening to everyone’s reactions and seeing how much they want to read the book, just from seeing the cover. And when the book goes onto NetGalley, I announce that on social media too.

And readers can request a copy of the digital book via Net Galley?

On NetGalley we are really looking for committed bloggers and reviewers to feature our books on their blogs. Reviews are so important to an author.

Do you read all the books that come through Bookouture? 

I’ve always tried to read every single one of our books before they go out to reviewers but with the amount we have out all at the same time right now, sometimes the reviewers get them at the same time as me. I would find it very difficult to promote a book that I hadn’t read and always find it easier if it’s a book that fits into the genres that I like reading. As I’m a blogger too, I hope I understand the pressures that bloggers are under and publishers have to understand that blogging is a hobby not a job!

How do you structure your time, particularly as social media posts are sometimes done in the evenings?

I’m a social media addict so I’ve always got my computer, my iPad or my iPhone close to me at all times. I have had many times when I’ve been out at the park with my son, or playing football in the cul-de-sac where we live, while doing a cover reveal. As long as I have wi-fi nothing stops me.   A lot of our work happens in the evening though, that’s the nature of our business and when readers/bloggers are at home and working on their blogs.

Do you instinctively know when a book’s going to do well.

It’s another great question. I know what I like to read and I know what a lot of bloggers like to read. As a HQ team, we watch chart positions constantly and send messages to each other from 6am to 11pm and are chatting all the time about books on the move. We normally get a sense through pre-orders and how many people are talking about our books and what they are saying about them, to see how they’re going to perform. And sometimes you just read a book that you KNOW is going to be a massive hit!

Exciting times! Thank you so much Kim.

Bookouture are currently open for submissions. 

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