Hooking an agent part II – Agent Rory Scarfe shares his top tips for perfecting that submission letter

 

Last week I shared my submission letter for The Sister (originally titled Buried Memories) in the hope it might help those putting together submission packages. If you missed it you can read it here. Today I’m joined by agent Rory Scarfe, of Furniss Lawton, with his three top tips to give your submission letter a head-start.

1) Attention to detail 

As boring as this might sound, you would be amazed at how many letters fall at the first hurdle. This doesn’t just mean spelling the agent’s name correctly (though please don’t address me as Ms Scarfe), but also showing an understanding of what the agent/agency is looking for and why you have selected them particularly. That way you come across as focussed and thoughtful, rather than scattergun in your approach.

2) Show knowledge of the market

More than ever, it is the role of the author (as well as their publisher and agent) to have a commercial instinct and a long-term publishing plan. If you can demonstrate an understanding of publishing trends and give examples of recent comparable successes that you hope to emulate then you prove yourself a potentially winning proposition. And remember, agents want to publish authors, not just books, in the longer term.

3) Have a point of difference and originality 

The great irony of publishing (and frustration) is that publishers are constantly on the look-out for something that is exactly like a recent success but also completely original and totally different. But that is not as impossible as it sounds. If you have a killer concept that can be pitched to an editor while they have a million other things to do and get their attention, even though the lunch hour beckons, then you are on to a good thing. Never let your ideas be ordinary.

The best of luck to everyone subbing.

In the next instalment agent Rowan Lawton will be giving her top tips on tightening that synopsis. 

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